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Canon Speedlite 470EX-AI, Auto Intelligent Flash Photography

4.7 4.7 out of 5 stars 470 ratings
Currently unavailable.
We don't know when or if this item will be back in stock.
Brand Canon
Compatible Mountings Canon
Camera Flash Slave
Included Components Speedlite 470EX-AI
Color Black

About this item

  • World's first flash equipped with an Ai bounce function*
  • Ai. B full-auto mode and AI. B semi-auto mode settings.
  • Maximum guide number of 47 (154 ft. /47M) at is 100.
  • A assist Beam emission in low-light scenes.
  • "Zoom flash head range of 24 105mm**. flash exposure adjustment range of &plasmin; 3 Stops in 1/3 or 1/2 step. Broad bounce angle range of 0 120° upwards, 180° to the left and 180° to the right. Optical receiver mode for Off-Camera triggering. Charge status Indicated in LCD panel. Mini stand and new bounce Adapter Accessories included. "
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Top Brand: Canon

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From the manufacturer

World's First Flash Equipped with Auto Intelligent Bounce as of 2/25/18

Simplify and streamline your flash photography with the Speedlite 470EX-AI! Its AI (Auto Intelligent) Bounce function* means it can select and maintain the ideal bounce flash angle and settings, automatically swiveling the flash head into place to help easily and properly illuminate your subject.

Capture the Beauty of Bounce Flash Photography

Featuring an incredible AI Bounce function*, the Speedlite 470EX-AI can calculate and maintain the optimal bounce angle, then move itself into place for beautiful and natural photography.

The Limits of No Flash and Built-in Flash

If you use only available lighting without a built-in flash, a photo may result in high noise & poor skin tone. However, even a camera's built-in flash can produce harsh shadows behind the subject.

Simplifying Bounce Flash Photography

Bounce flash photography can be challenging, as mistakes can produce poor lighting balance. The Speedlite 470EX-AI makes it easy by using AI Bounce to automatically select the ideal bounce angle.

Easy Calculations with Automatic Measurement

The Speedlite 470EX-AI works by automatically measuring the distance to the subject, then turning the flash head up to calculate the distance to the ceiling.

Convenient Positioning with Automatic Movement

Using AI Bounce, the Speedlite 470EX-AI will then automatically position itself for the optimal bounce angle.

speedlite

An All-around Flash Performer

In addition to its ground-breaking AI Bounce feature*, the Speedlite 470EX-AI is a remarkably agile and high-performing flash equipped with many powerful features for versatile flash photography.

Maximum Guide Number of 47, Wide Zoom Range

Boasting power and flexibility in a compact and lightweight form, the Speedlite 470EX-AI has a guide number of 47 (when focal distance is at 105mm) and a broad flash distribution range of 24–105mm*.

AF Assist Beam for Low-light Focusing

Achieve sharp focus, even in low-light or low-contrast scenes. Choose between an infrared beam for discreet, precise focus or the intermittent flash system to illuminate the entire picture area.

Wide Flash Angle Range

The Speedlite 470EX-AI has a flexible and wide bounce angle range of up to 120° upward and 180° horizontally. With AI Bounce, angles in this range can be maintained regardless of camera orientation.

Spread Light to All Corners with the Wide Panel

The Speedlite 470EX-AI’s wide panel provides diffused light distribution for focal lengths as wide as 14mm (with 35mm full-frame sensor), minimizing vignetting even in corners of the composition.

Soft Lighting with a Bounce Adapter

Ideal for providing diffused soft light, the Speedlite 470EX-AI comes with the Bounce Adapter SBA-E4***, which helps ensure even more natural-looking, detailed images with suppressed shadow effects.

What's in the box

  • Speedlite 470EX-AI

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    Canon Speedlite 470EX-AI, Auto Intelligent Flash Photography

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    Product guides and documents

    User Manual (PDF)

    Product Description

    The speed Lite 470ex-ai makes bounce flash photography simple as the world's first flash with auto intelligent bounce, automatically calculating the distance between It and the subject as well as the distance from the ceiling to provide the optimal bounce angle and amazingly illuminating results.

    Customer reviews

    4.7 out of 5 stars
    4.7 out of 5
    470 global ratings

    Customers say

    Customers like the quality, ease of use, productivity, and value of the camera flash. For example, they mention it's a great tool for beginners, saves time, and is efficient. That said, some complain it'll not work with their cameras.

    AI-generated from the text of customer reviews

    35 customers mention28 positive7 negative

    Customers like the quality of the camera flash. They mention it's a good flash unit that does what it' is supposed to do, is outstanding, and is the best unit on the market. They say it'll be a great addition to any photographer's kit and is a very dependable flash.

    "Great flash, love the AI for bounce lighting without harsh shadows !!!..." Read more

    "They really got it right with this flash. Not only is it a great regular flash, but when you use the bounce feature you get amazing photographs...." Read more

    "...concept for adding the AI function, I used it few times, it is pretty useful...." Read more

    "...Works well in manual mode too, performs like a 430. Sadly, cannot be used as a master...." Read more

    9 customers mention9 positive0 negative

    Customers find the camera flash easy to use. They say it's a great tool for beginners and great for portraits. Some mention that the learning curve is nothing really.

    "...Auto bounce is astounding and very easy to use semi-auto to set bounce yourself...." Read more

    "...you might WANT shadows, or simply want more control, but a great tool for beginners or those who just want nicely flashed photos without hassle...." Read more

    "...: I find this flash unit (which replaced a 15 years old Canon) Easy to use and quite efficient and versatile; I use it for happy family and friends..." Read more

    "...This flash is outstanding! No thinking required, unless you want to...." Read more

    6 customers mention6 positive0 negative

    Customers find the camera flash to be a great time saver for wedding photography. They appreciate the smooth, quick rotating motor and the efficient, versatile design.

    "...Other than that, it's definitely a great time saver for wedding photography when needing soft lighting." Read more

    "...Especially in tricky rooms where you want to be quick. Saves time and weight too cause you dont need the bracket...." Read more

    "...But feels like good solid plastics. The rotating motor is smooth, quick and if you move it around manually (and yes its designed for it) it hold..." Read more

    "...flash unit (which replaced a 15 years old Canon) Easy to use and quite efficient and versatile; I use it for happy family and friends affairs as..." Read more

    6 customers mention6 positive0 negative

    Customers appreciate the value of the camera flash. They say it's a great value for the money.

    "...Great quality canon. Great price point. Learning curve is nothing really. Straight forward...buy this." Read more

    "Great product for the money" Read more

    "Top product at a very fair price level and fast delivery to Germany. Nothing to complain!" Read more

    "good price~~" Read more

    3 customers mention3 positive0 negative

    Customers are satisfied with the power of the camera flash. They mention that it is powerful and doesn't kill batteries quick. They also appreciate the ability to change the output and the good battery life.

    "...Nice power and ability to change the output. Very happy with the flash!" Read more

    "It's pretty quick, and battery life is pretty darn good. Great quality canon. Great price point. Learning curve is nothing really...." Read more

    "Awesome, very useful feature (AI). Powerful and doesn't kill batteries quick." Read more

    5 customers mention0 positive5 negative

    Customers are dissatisfied with the compatibility of the camera flash. For example, they mention it's not fully compatible with Canon 5D Mark III, Rebel T6, and older Canons just from 2014 to now.

    "is not fully compatible with canon 5d mark III. It's a shame that the specifications didn't mention this." Read more

    "It is not compatible with Rebel T6 camera which I was told it would be" Read more

    "It's a good first step! Limited compatibility......" Read more

    "Not fully compatible with 5d Mark III..." Read more

    Came weird
    5 Stars
    Came weird
    So while yes this package came on time unfortunately it wasn’t in an Amazon package. It was just sent through the mail in the factory canon box all their products come in. Because of this I believe that it could have had a higher chance of being stolen but other than that I’m extremely happy with this product and would buy again!
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    Top reviews from the United States

    Billy Griffin
    5.0 out of 5 stars Great Flash
    Reviewed in the United States on November 23, 2023
    Verified Purchase
    Great flash, love the AI for bounce lighting without harsh shadows !!! Only negative is that is uses AA batteries and doesn't have a rechargeable battery pack. I use rechargeable AAs, but the life of those are terrible... this thing eats batteries fast. Other than that, it's definitely a great time saver for wedding photography when needing soft lighting.
    2 people found this helpful
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    Ozzz
    5.0 out of 5 stars Awesome product
    Reviewed in the United States on August 15, 2019
    Verified Purchase
    Purchased this because the built in flash on my 77D sucks. It never pops up properly and the sensor is terrible so I wanted an external flash. This was plug and play. Popped it on my camera and it's great. Auto bounce is astounding and very easy to use semi-auto to set bounce yourself. I haven't used all the features yet, but what I have used works great. Only issue I had was that there is a pull out diffuser above the flash. Auto bounce won't work when this is employed (no biggie) but when you return it to the slot, you have to make sure it snaps all the way in or it keeps auto-bounce disabled. Highly recommend this product!
    3 people found this helpful
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    DMac
    5.0 out of 5 stars A Great Flash!
    Reviewed in the United States on December 18, 2019
    Verified Purchase
    They really got it right with this flash. Not only is it a great regular flash, but when you use the bounce feature you get amazing photographs. I use it on my T7i and it just makes all the difference as it eliminates so much of the shadows it's unreal. When I bought it the price was a little higher than I would have liked it to be...but I wouldn't trade it for any other. It fits my needs and that's what matters. It's too bad that it wont work on anything less than a T7i. Not even on the T7. My sister has a T6, and hopes they develop one for that model and for the others as well. Check Canons website for the other models this works on.
    10 people found this helpful
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    JJ
    5.0 out of 5 stars Great flash
    Reviewed in the United States on June 21, 2019
    Verified Purchase
    It is a very good concept for adding the AI function, I used it few times, it is pretty useful.
    In a studio setup, I am still prefer the 600ex, the AI function is good add on, its good for someone does not have much experience in bounce photography. the AI solve the big problem for many regular users.

    overall I am really impressed by this flash, even thought it only covers till 105mm but its enough for most of the uses!
    5 people found this helpful
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    Ernesto Chávez Féison
    5.0 out of 5 stars Excelente accesorio
    Reviewed in the United States on August 10, 2023
    Verified Purchase
    Definitivamente satisfecho, justo el equipo que buscaba.
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    Mike
    4.0 out of 5 stars Great tool for beginner AND pros
    Reviewed in the United States on October 21, 2018
    Verified Purchase
    This thing is NICE! Of course, the pro doesnt necessarily need it, but it can still be of service to a pro. Especially in tricky rooms where you want to be quick. Saves time and weight too cause you dont need the bracket. Now it is a robot, so sometimes it doesnt get it quite right, especially bouncing off dark colored surfaces, but most times its spot on. I will say it's not so much for artistic photos where you might WANT shadows, or simply want more control, but a great tool for beginners or those who just want nicely flashed photos without hassle. Works well in manual mode too, performs like a 430. Sadly, cannot be used as a master. The hardest thing you'll go thru is getting people to look at the lens instead of the cool head on your camera moving by itself...
    22 people found this helpful
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    Roy B.
    5.0 out of 5 stars Nice flash
    Reviewed in the United States on January 2, 2020
    Verified Purchase
    Great flash. However I could not use my flash defusers on this model. I returned it and use the 480EX RT.
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    maypo50
    5.0 out of 5 stars Great product
    Reviewed in the United States on October 13, 2021
    Verified Purchase
    I think the Canon Speedlight is a great product. My only complaint and it's probably just me, but I have some difficulty trtying to open the battery compartment.
    One person found this helpful
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    Top reviews from other countries

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    Vicars Hodge
    5.0 out of 5 stars Great flash
    Reviewed in Canada on April 10, 2021
    Verified Purchase
    Canon products are well made and this is no exception. Full featured and well made. Canon speedlites are a bit pricy - but the ETTL feature makes it easy to use.
    Report
    LUIS TELLEZ
    5.0 out of 5 stars Excelente equipo!!!
    Reviewed in Mexico on January 1, 2021
    Verified Purchase
    El flash es una maravilla!!! Mis fotos realmente mejoraron mucho en condiciones de poca luz y es muy fácil y sencillo de usar. Definitivamente es un equipo grande pero es normal dadas todas las funciones que tiene implementadas. El equipo llegó en buenas condiciones y en su caja original, sin embargo no venía con ninguna clase de sello de protección en la caja lo cual resta cierta confianza, aunque he de decir que el equipo venía intacto y nuevo a mi parecer sin faltar ningún elemento.
    Report
    A Bhattacharyya
    5.0 out of 5 stars As described
    Reviewed in India on December 2, 2020
    Verified Purchase
    This is a wonderful piece of equipment from Canon. The flash delivered to me is made in China therefore, I am not very sure of reliability in the long term. However, on date the flash works as described in the manual and the short film in Canon website. The instructions in the manual are concise and clear. Performance of the flash on various models of Canon DSLR has been explained adequately in the manual. There are enough videos in Youtube as well.

    I had no difficulty in operating the flash on 80D, 6DMkII and EOS-R with a variety of EF-S, EF and RF lenses. The flash delivers as described. The shadows are indeed eliminated. I had to open the aperture by three stops in the AI mode as against normal modes. This varied with the mode of operation as well of the camera.

    However, (and this is important) the performance in AI mode is greatly affected by ambient light conditions, colour of the roof and walls, furniture in the room and the presence of a ceiling fan. I suspect that to get pictures shown in the demo video one would require a fair degree of ambient and diffused light. Manual mode of the flash cannot be used when AI is selected. The flash has a built-in wide angle diffuser and reflector. I suppose this will be effective in the non-AI modes. The flash came with a sturdy nylon pouch, mini-stand and a snap on diffuser which is very effective while taking portraits in non-AI mode. The complete package came in a Canon box and I could register the flash for warranty in the Canon-edge, India website.

    Considering all the above, do you need this hi-tech flash for portraits if you have other flashes that can be remotely triggered. I leave this to the user.

    I like the flash since it can be used in AI as well as non-AI modes. I will probably use this flash as a travel flash notwithstanding the size given the flexibility available. The AI feature definitely adds an oomph.

    I will give a five star rating since it has met my expectations and performed as described.
    One person found this helpful
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    Umar Kashif
    2.0 out of 5 stars Please consider sending fragile delivery
    Reviewed in Australia on September 12, 2020
    Verified Purchase
    The product was nice but the box wasn’t in a good indecision it was damaged. But luckily the item was okay.
    One person found this helpful
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    luis cruz
    5.0 out of 5 stars buen funcionamiento
    Reviewed in Mexico on December 9, 2020
    Verified Purchase
    el flash funciona bien, en modo automático hace un reconocimiento de las paredes y plafond, y se acomoda en forma automática, este modo es solo para interiores, en modo semi automático, uno define el punto de rebote y el flash lo vuelva a buscar cuando se cambia de posición la cámara, apenas lo estamos conociendo
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